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Case Study

Case Study: Purdue Global Law School

Purdue Global Law School is a prestigious institution dedicated to providing high-quality legal education to students around the world. To better serve its students and faculty, Purdue Global Law School needed to modernize its digital presence, enhance user experience, and streamline access to educational resources. Amphora Creative was chosen to lead this digital transformation project. This case study explores the challenges, approach, and results of our collaboration with Purdue Global Law School.

Purdue Global Law School Case Study
Amphora Creative June 15, 2024

Project Overview

Client: Purdue Global Law School
Industry: Education
Services Provided: Web Design, Web Development, UX/UI Design, Content Management Integration, Digital Strategy
Technologies Used: Angular, LESS, Contentful, GraphQL

Objectives

Purdue Global Law School had several key objectives for the project:

  1. Modernize the Website: Update the website’s design to reflect the institution’s prestige and commitment to innovation.
  2. Enhance User Experience: Improve navigation, accessibility, and overall user interaction.
  3. Streamline Content Management: Integrate a robust content management system (CMS) to allow easy updates and management of content by the school’s staff.
  4. Optimize for Performance: Ensure the website is fast, responsive, and capable of handling high traffic volumes.
  5. Increase Engagement: Implement features that increase student and faculty engagement with the website.

Challenges

The project presented several challenges that needed to be addressed to achieve the desired outcomes:

  1. Complex Information Architecture: The website needed to organize a vast amount of information, including academic programs, faculty profiles, and student resources.
  2. User Diversity: The website had to cater to a diverse audience, including prospective students, current students, faculty, and alumni.
  3. Content Management: The CMS needed to be user-friendly and flexible to allow non-technical staff to manage content effectively.
  4. Performance: The website needed to load quickly and perform well across various devices and browsers.

Approach

To address these challenges and meet Purdue Global Law School’s objectives, Amphora Creative adopted a structured and collaborative approach. The project was divided into several phases:

1. Discovery and Planning

The initial phase involved understanding Purdue Global Law School’s requirements, goals, and existing challenges. This phase included:

  • Stakeholder Interviews: Conducting detailed interviews with key stakeholders to gather insights and understand their vision.
  • Competitor Analysis: Analyzing competitor websites to identify industry standards and opportunities for differentiation.
  • Technical Assessment: Assessing the existing website infrastructure and identifying areas for improvement.

2. Design

The design phase focused on creating a modern, user-friendly interface that aligned with Purdue Global Law School’s brand identity. Key activities included:

  • Wireframing and Prototyping: Developing wireframes and interactive prototypes to outline the website’s structure and functionality.
  • Visual Design: Creating high-fidelity mockups using LESS, ensuring pixel-perfect replication in the development phase.
  • User Testing: Conducting user testing sessions to gather feedback and refine the design.

3. Development

The development phase involved building the website using Angular, integrating Contentful for content management, and implementing analytics tools. Key activities included:

  • Front-End Development: Coding the user interface with a focus on responsiveness, performance, and accessibility.
  • Contentful Integration: Integrating Contentful with Angular using GraphQL to allow seamless content updates.
  • Analytics Setup: Implementing Google Analytics to track user behavior and website performance.

4. Testing and Quality Assurance

Thorough testing was conducted to ensure the website’s functionality, performance, and compatibility across devices and browsers. Key activities included:

  • Functional Testing: Verifying that all features and functionalities worked as intended.
  • Performance Testing: Ensuring fast load times and optimal performance under high traffic.
  • Cross-Browser Testing: Checking compatibility across various browsers and devices.
  • Accessibility Testing: Ensuring the website met accessibility standards.

5. Deployment and Training

The final phase involved deploying the website to a live environment and providing training to Purdue Global Law School’s staff. Key activities included:

  • Deployment: Launching the website and configuring the hosting environment.
  • Training: Providing training sessions to the school’s staff on managing content with Contentful and using the new features.
  • Post-Launch Support: Offering ongoing support to address any issues and ensure smooth operation.

Results

The project resulted in a significant transformation of Purdue Global Law School’s digital presence. Key outcomes included:

  1. Enhanced User Experience: The new website provided a seamless and intuitive user experience, with improved navigation and accessibility.
  2. Modern Design: The updated design aligned with modern standards and Purdue Global Law School’s brand identity, making a strong impression on visitors.
  3. Efficient Content Management: Integration with Contentful allowed the school’s staff to easily manage and update content without technical assistance.
  4. Improved Performance: The website’s performance and scalability were significantly improved, ensuring fast load times and reliable operation under high traffic.
  5. Increased Engagement: New features and a user-friendly design increased student and faculty engagement with the website.

Conclusion

The successful collaboration between Purdue Global Law School and Amphora Creative demonstrates the power of strategic design and development in enhancing digital presence and user engagement. By leveraging modern technologies and a user-centric approach, Amphora Creative delivered a solution that met Purdue Global Law School’s objectives and exceeded their expectations.

If your institution is looking to transform its digital presence, improve user experience, or streamline content management, Amphora Creative has the expertise to help you succeed. Visit our Brand and Creative Solutions, Design Solutions, Communications Solutions, and Marketing Solutions pages to learn more about our services.

Contact us today to discuss how we can support your digital transformation and drive your institution forward.